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Fuel Belt Named Official Product Partner of Team In Training

New strategic partnership with The Leukemia & Lymphoma Society

Barrington, RI – March 21, 2008 - Fuel Belt, Inc. and The Leukemia & Lymphoma
Society (LLS) have announced a multi year strategic partnership through LLS’s Team
In Training, the world’s largest endurance sports training and fundraising program
Fuel Belt, the leader in hydration belts and running accessories, is now an Official
Product Partner of Team In Training (TNT). Fuel Belt will design a unique collection of
products that will be made available to more than 2,500 retailers across the country.
Ten percent of all sales from this collection will be donated directly to The Leukemia
& Lymphoma Society (LLS).

Now in its 20th year, TNT has trained more than 360,000 participants who have
raised more than $850 million for lifesaving cancer research and to help blood cancer
patients live longer, better lives. The program provides coaching to help participants
cross the finish line at century rides, triathlons and marathons.

Recognizing the importance of hydration required by TNT athletes, TNT coaches can
now recommend Fuel Belt products for the transportation of energy foods and drinks.
Fuel Belt has been working with TNT at various LLS chapters for more than 10 years,
and has proven very popular with endurance athletes of all abilities.

“Fuel Belt’s partnership with TNT was a natural progression,” says Fuel Belt President
and Founder Vinu Malik. “We’re proud to support these athletes who dedicate their
training and racing towards bettering the lives of others. With our new Fuel Belt &
TNT collection we can give back to the LLS community while addressing the
hydration needs of TNT athletes during training and racing.”

In addition to providing TNT with it’s own product collection, Fuel Belt will also have
a dedicated TNT page on its website, FuelBelt.com and will roll out a national
campaign to promote awareness to TNT and LLS through in-store merchandising,
advertising and direct mail.

About Fuel Belt, Inc.
Fuel Belt, Inc. is the world leader of hydration belts and accessories for the run,
triathlon and cycling markets. Founded in 1998 by 5-time Ironman World
Championship finisher, Vinu Malik of Barrington, RI, Fuel Belt was awarded the
distinction of being one of the fastest growing companies in the US (Inc. Magazine
2007). Fuel Belts have been used to break world records, set personal bests, and
have been used at the Olympic world stage, where every effort and every second
counts. Fuel Belt’s strategic partners include Gatorade, Powerbar, Team In Training,
Profile Design and USA Triathlon. For more information, please visit
FuelBelt.com.

About Team In Training®
Since its inception in 1988, when a team of 38 runners trained together for the New
York City Marathon and raised $320,000, The Leukemia & Lymphoma Society’s Team
In Training® program (TNT), has prepared more than 360,000
people—approximately 39,000 participants annually— to achieve their dream of
completing a marathon, half marathon, triathlon or 100-mile (century) bicycle ride.
And, in that time, TNT participants have raised over $850 million to support blood
cancer research and patient services. The enormous success of this program has
helped make possible advances in blood cancer therapies and treatments that have
prolonged and enhanced the lives of hundreds of thousands of patients.

About The Leukemia & Lymphoma Society
The Leukemia & Lymphoma Society is the world’s largest voluntary health
organization dedicated to funding blood cancer research, education and patient
services. LLS’s mission is to cure leukemia, lymphoma, Hodgkin’s disease and
myeloma, and to improve the quality of life of patients and their families. Since its
founding in 1949, LLS has provided more than $550 million for research specifically
targeting blood cancers.

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