PRESS RELEASE (Boulder, Colorado - March 4, 2008) - Tim DeBoom, a two-time Ironman World Champion and the No. 1 ranked Ironman triathlete in the United States, today announces the purchase of the Red Rock Company and its race events. Red Rock currently produces five races, with the first race kicking off May 3, 2008 in Puerto Penasco, Mexico.

"I am very excited to be involved in my first race series, as I know how gratifying it is to participate in a well-produced and organized event," said Tim DeBoom. "Our mission is to put on challenging, unique and fun events aimed at people who want to test the limits of their own endurance."

Purchased by DeBoom and two partners, Tempe Arizona businessmen and triathletes Kimo Seymour and Mike Melley, the Red Rock events consist of five races held throughout the year, chosen for their popularity and challenging courses. Red Rock founder Jeff Suffolk will retain an interest in the company and continue to be involved in the management of the events. All of the races will have a charitable component with a focus on promoting children's fitness, health and nutrition, as well as collecting food and clothing donations during each event. The Red Rock schedule includes:

· Las Palomas Triathlon At Rocky Point - May 3, 2008 in Puerto Penasco, Mexico
· SheROX Triathlon Presented by Max Muscle McCormick Ranch - May 10, 2008 in Tempe, Arizona
· Nathan Tempe Triathlon - September 21, 2008 in Tempe, Arizona
· Pabst Blue Ribbon Off Road Triathlon - October 11, 2008 in Tempe, Arizona
· Soma Triathlon "Best of the U.S." National Championships - October 26, 2008 in Tempe, Arizona

DeBoom is bringing his expertise and champion knowledge to each scheduled race by offering a pre-race talk and an endurance clinic for all race participants. This provides athletes the opportunity to ask questions about training tips, gear suggestions and other topics to an Ironman champion, as well as get motivated by Tim's story before crossing the start line.

"We are very excited to join forces with Tim and his partners to bring national exposure to Red Rock's events," announced Suffolk. "Tim's involvement will help elevate the awareness of our races and charitable causes."